BEES KNEES REFURBISHMENT
In winter 2015, the ‘Bees Knees’ Fayre & Square in Leicester reopened as the ‘Bees Knees’ Hungry Horse – a pub restaurant focusing on great value food and with zoning allowing more families to dine in a comfortable environment, while other customers enjoy the option to watch sport.
We are very pleased with the results to date: average weekly turnover has increased by 42% and we have generated a strong return on our investment.
We have had some positive feedback from our customers too!
Average weekly takings
We commissioned a third party to ask our customers what they thought of the change for their local pub to the Hungry Horse brand.
This research has confirmed that there is now an increased intention to eat in the restaurant both during the day and in the evening. It has also confirmed that the pub has become more family friendly and likely to be chosen as a venue to celebrate special occasions. These results are in line without overall strategic objective to build strong and attractive brands and within this to broaden the appeal of our pubs.
Looking ahead, for each of the following activities below, please say whether you think you will do this more often than before in this pub restaurant?
Source: PDIQ Brand Conversion Research (Dec 2015)