Annual report 2016

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Focus area Best for Communities

Our partnership with Greene King began in May 2012 and we continue to be overwhelmed by the generosity and ingenuity of Greene King employees and customers in raising money for Macmillan. The money that Greene King has raised will make a real difference to the lives of people affected by cancer and their families. It will provide practical, medical, financial and emotional support and will help them take back control of their lives.

At Macmillan we believe that no one should face cancer alone and with the continued support of our partner Greene King – no one will.

Rachel Gascoigne, partnership manager at Macmillan Cancer Support

£2m
Proud to have raised £2m for Macmillan Cancer Support

3 years
Extended partnership for a further three years

For centuries, pubs have been at the heart of the community and today we continue as our ancestors did before us by serving, and supporting, those who choose to spend time with us. We want to be the best we can be for our communities. One of the ways we support them is through our charity programme.

We wanted to unlock the powerful opportunity we have to raise money for important causes through our local community pubs so, in May 2012, we embarked on our first charity partnership with Macmillan Cancer Support. At that time, we set ourselves a stretching target of raising £1m in three years. We were delighted, and proud, to announce that after three and half years we had raised £2m.

We see our team members and guests as the real heroes as they pulled together to show such enthusiasm, passion, blood, sweat and tears to beat our fundraising goal.

Some of the key pieces of activity during the last year included:

  • the World’s Biggest Coffee Morning;
  • the Hungry Horse Macmillan Week;
  • locals’ Macmillan Fundraising Month of May; and
  • in local communities, family fun days, bingo nights, bike rides, marathons, climbs and much more!

This year, we were proud to receive the Pub Aid Award at the All Party Parliamentary Beer Group Annual Awards for our fundraising achievements for Macmillan.

The impact and reward of the partnership is not just felt by Macmillan. It has helped us to connect with our local communities and allowed our team members to show their creativity, strength and bravery in their fundraising and build stronger relationships together.

We know the £2m raised will make a huge impact on cancer patients and their families and, this year, we revealed we would continue our successful partnership with Macmillan for a further three years. The money raised over the next three years will continue to fund vital services such as Macmillan nurses and local support programmes supporting people with cancer to better self-manage in their own communities.